"This word is LiFE, which means ‘Lifestyle For Environment’. Today, there is a need for all of us to come together and take Lifestyle For Environment forward as a campaign. This can become a mass movement towards an environmentally conscious lifestyle." - Prime Minister Shri Narendra Modi at COP26
LiFE is an India-led global mass movement. LiFE was introduced by Prime Minister Narendra Modi-at COP26 in Glasgow on 1 November 2021-as a mass movement for “mindful and deliberate utilization, instead of mindless and destructive consumption” to protect and preserve the environment. It aims to nudge individuals and communities to practice a lifestyle that is synchronous with nature and does not harm it. Those who practice such a lifestyle are recognised as Pro Planet People.
Mission LiFe seeks to translate the vision of LiFE into measurable impact. It is disgned with the objective to mobilise at least on billion Indians and other global citizens to take individual and collective action for protecting and conserving the environment in the period 2022-28. Within India, at least 80 percent of all villages and urban local bodies are aimed to become environment-friendly by 2028.